标题 | For Whatever Life Throws |
广告公司 | MullenLowe Global |
广告战役 | For Whatever Life Throws |
广告主 | Unilever |
品牌 | Persil |
首次发布日期 | 2013 / 7 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
广告口号 | Dirt is good |
剧情简介 | The 50” portrays a bright eyed, freckled girl in a pristine white dress, walking confidently as stains are thrown at her from all sides. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty. SUMMARY: Unilever wanted to successfully launch a new formulation of Persil’s Small & Mighty in all new packaging. Small & Mighty offers better stain removal in an innovative, multifunctional bottle that includes a combined applicator and in-wash detergent holder. Tapping into mothers’ desires to put their children’s well-being first, Unilever wanted to get mums to sit up and notice their new product, but also reflect on whether they were doing everything possible to bring up emotionally resilient kids. Success involved driving trial and subsequent purchase of the product in order to achieve market share gains. The objective was to reverse market share declines in France, maintain momentum in the UK and deliver a stand-out campaign which engaged with consumers emotionally. The declining market share in France was reversed with a 6% sales increase delivering incremental sales of 1.9 million Euros. The campaign doubled the UK market share target with a 9% sales increase delivering sales of 3.3 million Euros. |
媒体类别 | 电视 |
长度 | |
音频后期制作 | Wave Studios |
Agency | MullenLowe UK |
广告经理 | Patricia Corsi |
广告经理 | Hajar Alafifi |
执行创意总监 | Dave Henderson |
执行创意总监 | Richard Denney |
美术指导 | Christopher Bowsher |
文案 | Frances Leach |
美术指导 | Steve Wioland |
文案 | Matt Woolner |
广告公司制片 | Trudy Waldron |
广告公司制片 | Jeremy Muthana |
制作公司 | Academy |
后期制作 | The Mill |
客户企划 | Charlie Snow |
客户企划 | Jeremy Muthana |
导演 | Niall O'Brien |