| 标题 | Phone Numbers |
| 广告公司 | Ruf Lanz Werbeagentur |
| 广告战役 | Phone Numbers |
| 广告主 | McKinsey & Company |
| 品牌 | Mckinsey & Company |
| Posted | 6月 2005 |
| 产品 | Recruitment |
| 行业领域 | 临时工作事务所、招聘公司 |
| 哲学 | In front and on the black boards of universities, posters are hung, with phone numbers to tear off. A little exam was integrated in the posters. The phone numbers were put as a formula and could only be found out by students from that field. |
| 问题 | McKinsey & Company is a top management consultancy firm, which consults leading enterprises from all different fields. They offer graduates from many faulties interesting first jobs after their studies. The task was to communicate efficiently with the graduates and at the same time make a selection. Naturally not all graduates are suitable for a job at McKinsey and Company. Only the most ambitious people should be reached. |
| 结果 | Qualitatively better applications followed the promotion. |
| 媒体类别 | Direct Marketing |
| 市场 | 瑞士 |
| 创意总监 | Markus Ruf |
| 创意总监 | Danielle Lanz |
| 摄影师 | Herzog/Geissler |
| 文案 | Thomas Schöb |
| 美术指导 | Katja Puccio |
More Work
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- 品牌:
- Swiss Life
- 广告公司:
- Leo Burnett Schweiz
The End
- 品牌:
- Swiss Life
- 广告公司:
- Leo Burnett Schweiz