| 标题 | BBOYBATTLE.COM |
| 广告公司 | Arnold Worldwide (DC) |
| 广告战役 | BBOYBATTLE.COM |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| Posted | 10月 2005 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | New website that lets users rock in the ultimate breakdancing competition in an effort to generate awareness and trial of McDonalds being open midnight or later, many open 24 hours. |
| 哲学 | Arnold created bboybattle.com in an effort to generate awareness and trial of McDonalds being open midnight or later, many open 24 hours. Within the game, you can pick a bboy or bgirl, do headspins, glides, airtracks, and several other dance moves. Players earn street cred based on their performance and can log their high score, search for a McDoanlds location and have fun over and over. The campaign includes fresh characters, tight beats, flash banners, emails, and a tell-a-friend component-all designed to generate buzz and enable visitors to spend time with the brand. |
| 问题 | Communicate with young adults 18-24, a demographic spending increasingly more time online and less time in front of the TV, that McDonalds is open late. |
| 结果 | Over 30,000 total visits and counting; more than 1200 user names registered; half a million hits; 49% repeat visit rate; average of 7 minutes spent on side; nearly 1,000 shout outs sent from 630 people. |
| 媒体类别 | 网站 |
| 市场 | 美国 |
| 更多信息 | www.bboybattle.com |
| 文案 | Don Corrigan |
| 创意总监 | Jeff McWeeney |
| 文案 | Elizabeth Phillips |
| 设计师 | Chris Davis |
| 客户经理 | Pam Haberman |
| 客户经理 | Laura Breines |
| 美术指导 | Jeff McWeeney |
| 首席创意官 | Ron Lawner |
| 执行创意总监 | Woody Kay |
| Vice President | Elizabeth Kelley |
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