| 标题 | Bottlechest |
| 标题 (原始语言) | Flaschenbrust |
| 广告公司 | Demner, Merlicek & Bergmann |
| 广告战役 | Bottlechest |
| 广告主 | Vöslauer Mineralwasser AG |
| 品牌 | Vöslauer Natürliches Mineralwasser |
| Posted | 2月 2008 |
| 产品 | Vöslauer Natural Mineral Water |
| 行业领域 | 非酒精类饮料 |
| 剧情简介 | For the world breast cancer day (1st of October) Vöslauer, an Austrian bottled water company, addresses the issue that one out of 9 Austrian women suffers from breast cancer. Each bottle label comes with the Pink Ribbon and every 9th bottle is coloured in pink. |
| 哲学 | A striking image with two bottles resembles the female chest and dramatises the fate of falling ill: One out of 9 women suffers from breast cancer. Remember your check-up. |
| 问题 | Additionally a motif that raises public awareness and reminds every woman to do regular check-ups was to be developed. |
| 媒体类别 | 平面 |
| 市场 | 奥地利 |
| 广告经理 | Birgit Aichinger |
| 客户主管 | Regina Fischer |
| 客户总监 | Yvonne Fricke |
| 创意总监 | Rosa Haider-Merlicek |
| 摄影师 | Joachim Haslinger |
| 创意总监 | Franz Merlicek |
| Concept | Felix Broscheit |
| Concept | Daniela Drennig |
| Concept | Viktoria Farda |
| 文案 | Viktoria Farda |
| 美术指导 | Franz Merlicek |
| 美术指导 | Daniela Drennig |
| Graphic Designer | Daniela Drennig |