标题 | Switcheroo |
广告公司 | BBDO New York |
广告战役 | Twitch |
广告主 | Mars, Inc. |
品牌 | Snickers |
首次发布日期 | 2015 / 11 |
行业领域 | 糖果棒 |
剧情简介 | Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt. |
媒体类别 | Branded Content |
长度 | |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
执行创意总监 | Tom Markham |
创意总监 | Danny Adrain |
联合创意总监 | Roberto Danino |
文案 | Roberto Danino |
美术指导 | Danny Adrain |
美术指导 | Sei Rey Ho |
广告公司制片 | David Rolfe |
执行制片 | Amy Wertheimer |
广告公司制片 | Michael Gentile |
客户主管 | Kirsten Flanik |
客户主管 | Susannah Keller |
客户主管 | Joshua Steinman |
客户主管 | Tani Corbacho |
客户主管 | Jocelyn Choi |
客户企划 | Annemarie Norris |
客户企划 | Alaina Crystal |
客户企划 | Sean Stogner |
制作公司 | The Kitchen |
执行制片 | Renee Haar |
Line Producer | Jonathan Hsu |
导演 | Law Chen |