adidas - "Y-3 - Spring-Summer 2017 Campaign Video"

Blackrose NYC New York, 美国

9769

品牌: adidas
国家: 美国

广告主: adidas

标题	Y-3 - Spring-Summer 2017 Campaign Video
广告公司	Blackrose NYC
广告战役	Y-3 Spring/Summer 2017
广告主	adidas
品牌	adidas
Posted	1月 2017
剧情简介	Sonic Union mix engineer Brian Goodheart reunites with director Robert Broadhurst to bring the futuristic aesthetic of the Adidas Y-3 Spring/Summer 2017 collection to life in a surreal new campaign film from Blackrose NYC. Written and directed by Broadhurst, the story unfolds in a sleek, dystopian universe as two protagonists face off against an oppressive surveillance regime. The artist Son Lux provides an eerie, dreamlike score that amplifies the artful mosaic of stylized, impressionistic scenes that showcase the brand’s futuristic sportswear, footwear and signature color palette. “The SS17 collection had a specific cinematic feeling that all I wanted to do was build a beautiful world around it and let it emanate this strange and hopefully entertaining story,” Noted director Robert Broadhurst. “I was incredibly lucky that Blackrose and Y-3 loved the concept and gave it so much support – that’s the greatest part of working with a forward-looking brand, especially as a new director. It was exciting to explore some of the contemporary anxieties that I find really enrich Yohji Yamamoto’s famous notion of ‘clothing as armor.’ And, as with all things sci-fi, the sound design and mix were particularly vital to the film. Brian worked his magic to elevate it beyond the high standard we had achieved the last time around and once again helped refine story through sound.” This is a recurring collaboration between Goodheart and Broadhurst, having previously collaborated on the recent Y-3 Autumn/Winter 2016 campaign film.
媒体类别	电视
长度	150 seconds
着色	Freefolk
音效	Sonic Union
导演	Robert Broadhurst
制作公司制片	Kori Shadrick
摄影指导	Aaron Platt
音乐	Son Lux
着色	Paul Harrison
特效	John Shafto
UI Designer	Toros Kose
Mixer	Brian Goodheart
Sound Designer	Owen Shearer
Studio Director	Justine Cortale
Scheduling Producer	Pat Sullivan
Set Design	Anthony Asaro