| 标题 | Mum |
| 广告公司 | Dare |
| 广告战役 | Hook - DoH |
| 广告主 | Department of Health |
| 品牌 | Anti-Smoking |
| Posted | 1月 2007 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | Get unhooked |
| 剧情简介 | Nicotine is one of the most addictive substances on earth. This is the first time that addiction has been used to highlight the inherent dangers of smoking. Over 12 million adults are currently hooked on cigarettes, and the average smoker needs 5,000 cigarettes a year. All smokers know that cigarettes are bad for you, but by focusing on the addictive properties we show how cigarettes control every smoker's life. But there is a way smokers can free themselves from this habit. A dedicated website- getunhooked and helpline have been set up to explain to smokers the many ways they can give up. The advertisement has had a huge impact on smokers and significantly increased the number of smokers who are seeking ways to stop. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 美术指导 | Paul Briginshaw |
| 文案 | Malcolm Duffy |
| Typographer | Anna Leapman |
| 客户总监 | Michael Pring |
| 广告公司制片 | Russell Taylor |
| 导演 | Jeff Stark |
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- 品牌:
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- 广告公司:
- BETC Paris
Endométriose
- 品牌:
- Intima
- 广告公司:
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Endométriosis (French)
- 品牌:
- Intima
- 广告公司:
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- 品牌:
- Amazon Prime
- 广告公司:
- Joint
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- 品牌:
- Amazon Prime
- 广告公司:
- Joint