| 标题 | Fetal position |
| 广告公司 | BBDO Argentina |
| 广告战役 | Fetal Position |
| 广告主 | Unicenter Shopping Mall |
| 品牌 | Unicenter Shopping Mall |
| 首次发布日期 | 2005 / 10 |
| 行业领域 | 百货公司、超市 |
| 哲学 | We developed a TV spot based on emotion and simplicity to celebrate Mothers Day. The concept to work on was there is a place where we always want to go back, and it must be related to mothers. Finally, we conclude there is no place we can feel as comfortable and delighted as our mums womb. |
| 问题 | 1- Strengthen the liaison between Unicenter and its main target: family. 2- Differentiate from competitors sales-oriented communication on Mothers Day. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 阿根廷 |
| Other | Gonzalo Alvarez |
| 创意总监 | Pablo Travieso |
| Other | Leonardo Domnanovich |
| 导演 | Adriana Laham |
| 客户主管 | Denise Orman |
| Other | Marcela Panchú |
| 执行创意总监 | Papon Ricciarelli |
| 创意总监 | Gonzalo Vecino |
| 客户总监 | Fernando Sarni |
| 广告公司制片 | Veronica Zeta |
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