| 标题 | Troy |
| 广告公司 | BBDO Argentina |
| 广告战役 | Dare For More - Pepsi |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi |
| 首次发布日期 | 2006 / 8 |
| 行业领域 | 软饮料，奎宁水 |
| 广告口号 | Dare For More |
| 剧情简介 | The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering. |
| 哲学 | The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life. |
| 问题 | To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 阿根廷 |
| 客户总监 | Daniel Albamonte |
| 广告经理 | Guillermo Beade |
| 文案 | Luciano Bellelli |
| 客户主管 | Lucas Calatayud |
| 美术指导 | Gustavo Chiocconi |
| 剪辑师 | Cesar Custodio |
| 摄影指导 | Javier Juliá |
| 导演 | Daniel Rosenfeld |
| 制作公司制片 | Sebastian Torrella |
| 广告公司制片 | Veronica Zeta |
| 制作公司 | Argentinacine |
| 后期制作 | FX Iturmendi |
| 音乐公司 | Pop Art/Arbol |
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