| 标题 | the Living Room Plain |
| 广告公司 | AMV BBDO |
| 广告战役 | Maps |
| 广告主 | Mars, Inc. |
| 品牌 | Whiskas |
| Posted | 5月 2014 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 广告口号 | Nurture Their Nature |
| 剧情简介 | This new press campaign for Whiskas, from AMV BBDO, dramatises how cats see the world around them. It shows a living room, kitchen and garden which have been carefully illustrated to look like old maps, demonstrating that cats see their homes as large places to explore. Every single thing on the map has been labelled with a map-specific term. For example, the kitchen table is called 'Table Top Mountain', whilst the living room rug is titled 'Rug Desert'. |
| 哲学 | This all demonstrates that Whiskas®, the UK’s leading cat brand, understands your cat's natural behaviour better than anyone else. And it's this knowledge that enables them to give cats everything they need. The campaign supports an existing TV campaign which reinforces that Whiskas® understands what cats naturally need through insights from the WALTHAM® Centre of Pet Nutrition, the leading authority on pet nutrition and wellbeing. |
| 媒体类别 | 平面 |
| 长度 | |
| 执行创意总监 | Paul Brazier |
| 美术指导 | Alan Wilson |
| 文案 | Diccon Driver |
| 插图画家 | Dave Hopkins |
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