| 标题 | Magnum 5 Senses Event |
| 广告公司 | McCann London |
| 广告战役 | Magnum 5 Senses - Unilever |
| 广告主 | Unilever |
| 品牌 | Magnum |
| Posted | 7月 2006 |
| 行业领域 | 冰淇淋 |
| 剧情简介 | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| 媒体类别 | 事件 |
| 市场 | 希腊 |
| 创意总监 | Milka Pogliani |
| 导演 | Bruno Aveillan |
| 美术指导 | Mark Hurst |
| 制作公司 | Quad Productions |
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