| 标题 | Tree Rings |
| 广告公司 |
DDB Singapore
|
| 广告战役 |
Tree Rings
|
| 广告主 |
Animals Concerns Research & Education & Society
|
| 品牌 |
ACRES
|
| Posted | 6月 2011 |
| 行业领域 | 古迹、公园及野生动植物的保护
|
| 问题
| Since Animals Are Not Able To Speak For Themselves, The Destruction Of Their Habitat Leaves Them Suffering In Silence. The Objective Was To Highlight The Responsibility People Have In Letting Animal Species Thrive In Their Natural Environment. In Other Words, We Have A Choice In Keeping Things The Way Mother Nature Intended Them To Be. |
| 结果 | The Posters Garnered Positive Responses From The Public. Although Media Placement Was Selective And Minimal, It Managed To Make Its Way Via Word-of-mouth And Even Online, Through Forums And Social Media Platforms. We Even Had People Requesting For Copies Of The Posters To Be Put Up In Schools And Public Spaces. It Simply Showed How Good Design Can Bring To Light An Even Greater Cause. |
| 媒体类别 |
Packaging, Branding & Design
|
| 广告经理 |
Rowena Bhagchandani
|
| 数字艺术家 |
Chris Ng
|
| 文案 |
Khairul Mondzi
|
| 美术指导 |
Aaron Koh
|
| 美术指导 |
Gary Lim
|
| 创意总监 |
Thomas Yang
|
| 执行创意总监 |
Joji Jacob
|
| 首席创意官 |
Neil Johnson
|
