| 标题 | Zodiac race - AsicsDP |
| 广告公司 | Amsterdam Worldwide Group |
| 广告战役 | 60th Anniversary - Onutsika Tiger |
| 广告主 | ASICS Corporation |
| 品牌 | Onitsuka Tiger |
| 首次发布日期 | 2009 / 2 |
| 行业领域 | 运动鞋 |
| 剧情简介 | A global print campaign features photography of the Zodiac Race sneaker set against a canvas, traditionally hand-painted in oils, targeting style, fashion and influencer magazines. |
| 哲学 | In Japanese culture a 60th birthday is a milestone of major significance laden with symbolism around the "Cycle of Life", which is itself based on the Japanese Zodiac calendar. The agency has reworked the ancient Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar, to create a campaign that works across multiple communications channels. These include a one meter-long sneaker diorama; an animation, print ads; online and in-store executions. |
| 问题 | The agency is poised to launch a year-long campaign for Onutsika Tiger, ASIC's premium heritage sneaker and apparel brand, which celebrates its 60th anniversary this year. It will also promotes the brand's Spring-Summer 2009 collection. |
| 媒体类别 | 平面 |
| 执行创意总监 | Richard Gorodecky |
| 创意总监 | Andrew Watson |
| 文案 | Gillian Glendinning |
| 美术指导 | Jasper Mittelmeijer |
| 广告公司制片 | Samantha Koch |
| 动画 | Jonathan Garin |
| Compositor | Jonathan Garin |
| Compositor | Naomi Nishimura |
| 动画 | PandaPanther |
| 执行制片 | Senju Hudson |
| 制片 | Sarah Obermeister Kraatz |
| 制片 | Lydia Holness |
| Coordinator | Natsu Takahashi |
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