John Godsey
Regional Chief Creative Officer at VMLY&R Kansas City
Kansas City, 美国
标题GIF Card Artist
广告公司
广告战役 Caution Channel
广告主 NAPA AUTO PARTS
品牌 NAPA AUTO PARTS
首次发布日期 2018 / 3
行业领域 汽车
广告口号 Caution Channel: Giving fans a reason to love racing’s most hated moments
剧情简介 When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.
媒体类别 社交媒体
长度
Global Chief Creative Officer
首席创意官
执行创意总监
集团创意总监
美术指导
联合创意总监
文案
联合创意总监
客户企划
制作公司
剪辑公司
导演
剪辑师
剪辑师

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