标题 | GIF Card Artist |
广告公司 | VMLY&R Kansas City |
广告战役 | Caution Channel |
广告主 | NAPA AUTO PARTS |
品牌 | NAPA AUTO PARTS |
首次发布日期 | 2018 / 3 |
行业领域 | 汽车 |
广告口号 | Caution Channel: Giving fans a reason to love racing’s most hated moments |
剧情简介 | When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones. |
媒体类别 | 社交媒体 |
长度 | |
Global Chief Creative Officer | Debbi Vandeven |
首席创意官 | John Godsey |
执行创意总监 | Aaron Evanson |
集团创意总监 | Derek Anderson |
美术指导 | Matt McNary |
联合创意总监 | Austin Ridling |
文案 | Patrick Farrell |
联合创意总监 | Jonathan Vigliaturo |
客户企划 | Mikalah Morris |
制作公司 | Liquid 9 |
剪辑公司 | Liquid 9 |
导演 | Frankie Oviedo |
剪辑师 | Patrick Morgan |
剪辑师 | Julia Hamilton |