| 标题 | Reach |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | World of Babies - Pampers |
| 广告主 | Procter & Gamble |
| 品牌 | Pampers |
| 首次发布日期 | 2004 / 1 |
| 行业领域 | 婴儿卫生 |
| 问题 | SUMMARY Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libero, while in Greece, Pampers leadership share was thought to have reached a level that could not be surpassed. The resulting World of Babies campaign brought to life the experience of being a baby for the target mums by literally converting the adult experience of the media they consumed into the equivalent experience for a baby. A cohesive creative and media strategy generated share increases as well as major shifts in Pampers ownership of baby stages equity in both markets. |
| 媒体类别 | 户外广告 |
| 市场 | 瑞典, 希腊 |
| 创意总监 | Tris Gates-Bonarius |
| 摄影师 | Robert Koenne |
| 美术指导 | Heike Schmilz |
| 客户总监 | Simon Sinclair |
| 客户经理 | Anne O'Brien |
| 广告经理 | Mathilde Delhourne |
| 客户企划 | Mo Fisher |
More Work
SEE ALLBlack & White
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Curiosity
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Repetition
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Mirror
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Stairs
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Square
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Triangle
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
Circle
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi
New Baby
- 品牌:
- Pampers
- 广告公司:
- Saatchi & Saatchi