| 标题 | Cherry Pit |
| 广告公司 | Springer & Jacoby Design GmbH & Co. KG |
| 广告战役 | Galloping through the world of table manners - Raffles |
| 广告主 | Raffles Hotel |
| 品牌 | Raffles Hotel Four Seasons |
| Posted | 7月 2005 |
| 产品 | The Etiquette Book |
| 行业领域 | 其他 |
| 剧情简介 | 28 mnemonics to remember We developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark. In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines. Some "Eselsbrücken": Don't forget, don't be a dork: For pizza use a knife and fork. Spitting cherry stones, my dear, is a really bad idea. |
| 媒体类别 | 直邮 |
| 市场 | 德国 |
| 文案 | Jens Ringena |
| 文案 | Stefanie Thul |
| 后期制作 | Romey von Malottky |
| 创意总监 | Uli Guertler |
| 美术指导 | Mike Brandt |
| 插图画家 | André Roesler |
| Typographer | Mike Brandt |
| Managing Director | Frank Bachmann |
| 客户经理 | Dorothée Ehlert |
| Account Assistant | Carmen Jordt |
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