标题 | Not Robbie |
广告公司 | BWM isobar |
广告战役 | Evolve - TDK |
广告主 | TDK |
品牌 | TDK |
Posted | 8月 2007 |
行业领域 | 电视,高保真音响,视频播放器,个人音响及配件 |
广告口号 | For True Sound Evolve To TDK |
剧情简介 | In 2007, TDK will be launching a new range of speakers, headphones and high definition stereo systems. |
哲学 | The idea? If youre not listening to TDK equipment, the sound quality isnt as good as it should be. Therefore, youre not getting true or original sound. And what better way to demonstrate this than by using celebrity look-a-likes who impersonate famous musicians. These people look and sound similar, but are clearly not the original. |
问题 | Our task was simple. Position TDK as a major player in the sound system category. |
媒体类别 | 杂志 |
制作公司制片 | Tamiko Chee |
创意总监 | Luke Chess |
广告经理 | Ali Dent |
文案 | Dean Hamilton |
摄影师 | Gary Heery |
Graphic Designer | Richard Huges |
美术指导 | Jake Rusznyak |