Hayden Rogers
创意团队 at Engine UK
London, 英国
标题Car Park Kernoodling
广告公司
广告战役 Car Park Kernoodling
广告主 Unilever
品牌 Pot Noodle
Posted6月 2005
行业领域 食品
剧情简介 Broadband means that we now have the opportunity to engage consumers in richer ways than ever before. For a cheeky and slightly subversive brand like Pot Noodle this is great news. Our core target audience of 16-24 year-old men want to be entertained, not sold to. Pot Noodle is giving them exactly what they want, but in a new and innovative way. There are hundreds of thousands of Flash and Shockwave games out there, but fully interactive and engaging video games? Name three? Pot Noodle shows the way with this tongue-in-cheek look at the practice of looking for sex with strangers in public places. In the UK, it is called 'Dogging'. As Pot Noodle is all about 'irresistible trashiness' we've substituted sex for the product.
媒体类别 互动
市场 英国
更多信息 www.gluelondon.com/awards/2005/cannes/index_potnoodle_1.html
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