Andy Gugel
Interactive Director at Fallon
Minneapolis, 美国
标题Amazon Theater Player
广告公司
广告战役 Amazon Theater Player
广告主 Amazon
品牌 Amazon.com
Posted6月 2005
行业领域 在线零售、网上商店
剧情简介 To most consumers, Amazon’s offering is limited to books and CDs. Fallon set out to change this perception by showcasing the breadth of products available for purchase on Amazon.com through Amazon Theater, a series of five original short films. Amazon Theater was designed to give customers the ability to discover and interact with the online retailer in a new and engaging way. The films were written to accommodate Amazon products seamlessly. Scrollable product credits at the end of each film put customers just a click away from purchasing products featured, leading to action and exploration.
媒体类别 互动
市场 美国
更多信息 awards.fallon.com/cannes/amazon/index.htm
创意总监
创意总监
美术指导
美术指导
美术指导
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