| 标题 | Gift to São Paulo |
| 广告公司 | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| 广告战役 | Reusing Resources |
| 广告主 | SOS Atlantic Forest Foundation |
| 品牌 | SOS Atlantic Forest Foundation |
| Posted | 2月 2013 |
| 行业领域 | 环境与生态问题 |
| 广告口号 | This is our gift to São Paulo. |
| 哲学 | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| 创意总监 | Fábio Fernandes |
| 创意总监 | Theo Rocha |
| 美术总监 | João Linneu |
| 文案 | Thiago Espeche |
| 美术指导 | Rodrigo Adam |
| Graphic Designer | Jomar Farias |
| Graphic Designer | André Fasanella |
| 客户主管 | Marcello Penna |
| 客户主管 | Carmen Rodriguez |
| 客户主管 | Rafael Franceschini |
| 客户企划 | José Porto |
| 客户企划 | Monica Bauer |
| 媒介企划 | Lica Bueno |
| 媒介企划 | Adriana Roza |
| 广告经理 | Marcia Hirota |
| 广告经理 | Afra Balazina |
| 制作 | Satélite |
| 画外音 | Christine Behm |
| 客户主任 | Luiz Marinho |