| 标题 | Lighter World |
| 广告公司 | El Laboratorio |
| 广告战役 | Lighter World |
| 广告主 | Grupo Mahou-San Miguel |
| 品牌 | Mahou Premium Light |
| Posted | 3月 2009 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | There is a lighter world. Coming up? |
| 剧情简介 | Mahou Premium Light is a new beer with 35% less calorie. The agency El laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim Theres a lighter world. Coming up?. To express the concept of lightness, the film would show a couple of dancers taunting gravity. But Caicoya wanted to keep the action real, not relaying on special effects for the story. Instead of that, a rotating set was built for the shooting in Prague. It looks as the actors dance all over the walls, but its the camera and the entire set the ones turning upside-down. Choreography was created by Suple, a choreographer that has worked before with artists such as Madness and Jamiroquai. On the other side, the music is a cover of Technotronics Pump up the jam, made by the canadian swing trio Lost Fingers. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | Europe |
| 导演 | Nicolás Caicoya |
| 创意团队 | Daniel Ilario |
| 创意团队 | Carlos Holemans |
| 创意团队 | Manuel Montes |
| 创意团队 | Jesús Lada |
| 创意团队 | Carla Romeu |
| 客户主管 | Rafael Silvela |
| 客户总监 | Ignacio Olazábal |
| 客户经理 | Carolina Paramio |
| 广告公司制片 | Paul Severn |
| 制作公司 | Agosto |
| 音乐公司 | Lost Fingers |
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