| 标题 | Spider |
| 广告公司 | BBH |
| 广告战役 | Spider - Mentos |
| 广告主 | Perfetti Van Melle |
| 品牌 | Mentos |
| 首次发布日期 | 2010 / 7 |
| 行业领域 | 糖果 |
| 广告口号 | It's better to know what's coming next |
| 剧情简介 | In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper. |
| 问题 | Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'. |
| 媒体类别 | 电视 |
| 市场 | 菲律宾, 泰国, 新西兰 |
| 音效 | Wave Studios |
| 剪辑公司 | Marshall Street Editors |
| 广告经理 | Corrado Bianchi |
| 创意团队 | Nadine Akle |
| 创意团队 | Alex Ball |
| 创意总监 | Rik Brown |
| 创意总监 | Jon Fox |
| 创意总监 | Matt Waller |
| 创意总监 | Dave Monk |
| 广告公司制片 | Ben Davies |
| 剪辑师 | Spencer Fereszt |
| 后期制作 | The Mill London |
| 摄影指导 | Ulrik Boel Bentzen |
| 制片 | Simon Eakhurst |
| 导演 | Brian Hughes |
| 制作公司 | Stink Films |
| 客户企划 | Ross Berthinussen |
| 客户经理 | Tom Woodhead |
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