Takis - "Listen to the Government"

Publicis Poke

Publicis Poke London, 英国

奖项

1062

品牌: Takis
国家: 英国

广告主: Barcel S.A. de C.V

标题	Listen to the Government
广告公司	Publicis Poke
广告战役	Listen to the Government
广告主	Barcel S.A. de C.V
品牌	Takis
Posted	9月 2022
行业领域	薯条、薯片和薄脆饼干
广告口号	Don't Eat Takis
哲学	We were asked to launch Takis - an incredibly spicy Mexican crisp - at the very same time the Government passed the new HFSS (High in fat salt or sugar) policy which banned us from advertising. Sounds bad right? Not so! The British Government’s new HFSS ban presented an opportunity. Takis end line is ‘Don’t Eat Takis’, a reverse psychology warning about how spicy they are. As it turned out, Takis and the Government were on the same side, against Takis. Unlike the other snack brands railing against the new anti-advertising policy, Takis embraced it and in doing so hijacked the debate around the HFSS ban by being the only brand to support it. On the day of launch we ran a guerrilla marketing campaign in support of the Government’s advertising ban. We projected warnings across London, including anti-Takis messages like: NONE OF YOUR FIVE A DAY and pro-Government policy messages like NO ADS BEFORE NINE which had a digital countdown, only revealing the product after 9pm. We even projected the first ever pro-Government message onto the Houses of Parliament, the very place the policy was passed. And because the executions appeared at night after the watershed, they all neatly complied with the ban.
媒体类别	户外广告
执行创意总监	Dave Monk
Senior Creative	Matthew Comras
Senior Creative	Andy Thirsk
广告公司制片	Kirk Mechen
Head of Brand Design	Ryan Connolly
Planner	Cordelia Diamond
客户总监	Tim Fletcher
客户总监	Grace Sheridan
客户经理	Kenza Chakib
Media Buying Agency/Media Planner	Sparks Foundry
Media Panner	Pippa Sparks
剪辑师	Nick Demeza
制作公司	Kirk Mechen
后期制作	Prodigious UK
摄影师	Pedro Ramos
Videographer	Jack Mead