Caroline Puechoultres
Marketing Director at Intermarché
Paris, 法国
标题L'amour l'amour
BriefOn a shopping trip to French supermarket with his mates, a young man is smitten by one of the cashiers. She looks alarmed by his choice of junk food, so over the coming weeks he tries to impress her by stocking up on vegetables and fresh fruit. As his diet changes, he becomes quite the gourmet. Arriving at the supermarket full of hope, he sees that she’s not at her regular seat. He is crestfallen – until his pal spots her, waiting outside. The sweethearts ride off together. The romantic song "L'amour, l'amour" by Marcel Mouloudji plays a key role in this spot about a young man who changes his diet so he can win the heart of a supermarket cashier.
广告公司
广告战役 L'amour l'amour
广告主 Intermarché
品牌 Intermarché
首次发布日期 2017 / 3
行业领域 百货公司、超市
广告口号 We all have a good reason to eat better every day.
剧情简介 The creative idea is to tell the story of a young man who lives in corent with his buddies and who changes completely his diet (nutrition) and that of his friends because he fell in love with a charming cashier. He wants to prove her that he is no longer a simple teenager expert of unhealthy eating, but well and truly a young responsible adult.
媒体类别 电视
长度
Soundtrack Mouloudji "L'amour, l'amour, l'amour"
President
执行创意总监
Strategy Director
美术指导
美术指导
文案
Copywriting
Managing Partner
Chef de Publicité
TV Production
后期制作
Directrice Marketing
Adhérent Marketing
Responsable Communication Externe
Adhérente Communication Externe
Chef de Projet Communication Externe
Réalisatrice
制作
Production Son

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