| 标题 | Ozone |
| 广告公司 | 10AM Communications Pte Ltd |
| 广告战役 | Ozone |
| 广告主 | Singapore Environment Council |
| 品牌 | Singapore Environment Council |
| Posted | 3月 2005 |
| 行业领域 | 环境与动物问题 |
| 哲学 | The calender was printed with its dates perforated over a background of the sky. To use the calender effectively, the recipient has to tear out each date, leaving a hole in the sky that gets bigger everyday. |
| 问题 | A direct mailer that would highlight the urgency of environmental issues and help drive more traffic to the Singapore Environment Council's Website. |
| 结果 | 30% response via e-mail for more information and 350% increase in website hits for first 2 months. |
| 媒体类别 | 户外广告 |
| 市场 | 新加坡 |
| 摄影师 | Jimmy Fok |
| 客户经理 | Kim Hoon |
| 文案 | Clarence Chiew |
| 美术指导 | Ang Sheng Jin |