Pearle Vision - "Ben's Glasses"

Energy BBDO

Energy BBDO Chicago, 美国

奖项

6532

品牌: Pearle Vision
国家: 美国

广告主: Pearle Vision, Inc.

标题	Ben's Glasses
Brief	A little boy named Ben wears an oversized pair of glasses that clearly do nothing to improve his vision. But he refuses to take them off. Concerned, his parents take him to Pearle Vision, where an optician examines his eyes. In fact Ben’s eyesight is just fine, but he wears the glasses for another reason: they were his grandpa’s, and he wears them in remembrance. Touched, the optician removes the lenses so Ben can continue to wear the special specs.
广告公司	Energy BBDO
广告战役	Ben's Glasses
广告主	Pearle Vision, Inc.
品牌	Pearle Vision
Posted	8月 2017
行业领域	眼镜
剧情简介	Ben’s Glasses is the story of a boy and his relationship to a pair of glasses. It’s not clear what makes the glasses important, but it’s evident they worsen his vision, and they don’t fit properly. But he wears them all day every day, no matter what. His parents are aware of the issue, and eventually, they decide it isn’t healthy. They take him to Pearle Vision, and the doctor greets them. She gives Ben a thorough examination and confirms that he can see just fine. Now Ben feels comfortable enough to share why the glasses are so special: they were his Grandpa’s, and Ben wears them in remembrance. The doctor is so moved she removes the lenses so Ben can wear them while still being able to see. The parents thank the doctor for caring not just for their son’s eyes, but for his well-being.
媒体类别	电视
长度	72 seconds
首席创意官	Andrés Ordóñez
Creative Director/ art director	Jesus Diaz
制片	Danielle Keenan
Music Director	Daniel Kuypers
Account Director, Social Media	Tiffany Alexander
Planning Director	Shannon Mehner
制作公司	Serial Pictures
导演	Bruce St. Clair
Executive Producer Innovation	Violaine Etienne