| 标题 | Case Contract for Change |
| 广告公司 | FCB Chicago and FCB NY |
| 广告战役 | Contract for Change |
| 广告主 | AB Inbev |
| 品牌 | Anheuser Busch, Michelob ULTRA |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | Calling all farmers join contract for change today |
| 剧情简介 | Contract for Change is Michelob ULTRA Pure Gold’s commitment to create an organic future by helping farmers transition to organic through technical support, transitional premiums and a purchase guarantee. #GROWORGANIC |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司制片 | Domenic Caruso |
| Former Chief Creative Officer FCB Chicago | Liz Taylor |
| 客户主管 | Michael Fox |
| Chief Creative Officer FCB Chicago | Andrés Ordóñez |
| 制作公司制片 | Rene Steinkellner |
| EVP Group Management Director | Antoniette Wico |
| Co-Chief Creative Officer FCB NY | Gabriel Schmitt |
| VP Director of Production | Joe Tipre |
| Executive Creative Producer | John Bleeden |
| 联合创意总监 | Tim Schoenmaeckers |
| 联合创意总监 | Niels Sienaert |
| 执行制片 | Ximena Aguirre |
| 剪辑师 | Cameron Yergler |
| VP Director of Audio | Jason Ryan |
| EVP Worldwide Creative Partner | Fred Levron |
| SVP Director of Strategic Planning | Thomas Hehir |
| VP Creative Director | Marianna Ruiz |
| Vice President Marketing Michelob ULTRA (current) | Ricardo Marques |
| Sr. Art Director | Marcus McCoy |
| 后期制作 | Alex Bartczak |
| 制作 | Myles Beeson |
| 摄影指导 | Myles Beeson |
| Director Project Management | Kristin Oberg |
| Sr. Production Business Manager | Ellen Kuratnik |
| Talent Manager | Trish Gregor |
| Vice President Marketing Michelob ULTRA (former) | Azania Andrews |
| Senior Marketing Director Michelob ULTRA | Marcela Garcia |
| Sr. Producer | Carolina Velez |
| 创意总监 | Peter Carnavale |
| Management Director | Bianca Marcus |
| Chief Strategy Officer | John Kenny |
| VP Analytics Director | Paul Bierzychudek |
| Senior Strategic Planner | Melissa Jackson |
| 制作公司制片 | Jim Walter |
| 制作公司制片 | Jonathan Wachala |
| Production Business Manager | Steve Armstead |
| Traffic Manager | Mary-Beth Patton |
| 摄影师 | Steven Piper |
| 音频工程师 | Batsirayi Zesaguli |
| Studio Manager | Drew Beeson |
| Director Michelob ULTRA | Samantha Durrant |
| Senior Director of Agricultural Procurement Michelob ULTRA | Jessica Newman |
| 后期制作 | Lord + Thomas |
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