Hotels.com - "Business Hotel"

Wieden + Kennedy

Wieden + Kennedy Portland, 美国

1964

品牌: Hotels.com
国家: 美国

广告主: Expedia, Inc.

标题	Business Hotel
广告公司	Wieden + Kennedy
广告战役	Find Your Perfect Somewhere
广告主	Expedia, Inc.
品牌	Hotels.com
首次发布日期	2022 / 4
行业领域	在线旅游和预订服务
哲学	The new global campaign, dubbed “Find Your Perfect Somewhere,” redefines the brand as a matchmaker, not a directory. Matching travelers with the best accommodation for them is inherently what Hotels.com does and this new platform solidifies that as a connection point and purpose within the broader accommodation world. Each spot describes a hotel in the manner of an online dating profile or personal ad to emphasize that Hotels.com will match you with your very own perfect somewhere, no matter who you are, or what that is. “Hotels.com new creative platform was designed to convey the idea that what’s perfect for some might not necessarily be what’s perfect for you. And we’re here to make that perfect match happen,” said Hector Muelas, senior vice president of global creative at Expedia Group. “Just as every traveler is unique, every property has its own personality, too. Hotels are about both tangibles and intangibles -the details that make a stay perfect for you.”
媒体类别	互动
长度	30 seconds
创意总监	Devin Gillespie
创意总监	Becca Wadlinger
Copywriter / Art Director	Nick Stokes
Copywriter / Art Director	Nicole Blauw
Design Director	Karen Koch
制片	Rafael Sanchez
制片	Nani Weinberg
执行制片	Hayley Goggin
广告经理	Ariel Thweatt
广告经理	Audrey Huber
广告经理	Alex Fitch
广告经理	Vanessa Miller
Creative Operations Manager	Jordan Strang
Strategy Team	Ruby Robinson
Strategy Team	Katie Dyer
Strategy Team	Gabriel Marchi
Strategy Team	Henry Lambert
Group Media Director	Kelly Mueller
Business Affairs	Tristan Martin
Business Affairs	Matt Hughes
Business Affairs	Laura Caldwell
Traffic	Joe Chaath
Design Producer	Alicia Kuna
Studio Designer	Lindsay Johnson
Studio Designer	Allison Berg
Motion Producer	Cameron Blake
Motion Designer	Adam Sirkin
剪辑师	Lisa Kadous