| 标题 | The Breakaway |
| 广告公司 | BBDO Belgium |
| 广告战役 | The Breakaway |
| 广告主 | Decathlon |
| 品牌 | Decathlon |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 休闲与运动设备 |
| 广告口号 | Sport is freedom |
| 剧情简介 | In a maximum security prison in Oudenaarde, Belgium, Decathlon launches “The Breakaway”. The first eCycling team for prisoners. They will be riding and racing with people from the outside world, on the virtual cycling platform Zwift. The initiative is part of Decathlon’s broader vision to make sport accessible for all. The Breakaway was created in collaboration with “De Rode Antraciet” vzw, a non-profit advocating sports & culture within prisons, Cellmade, and the Belgian Department of Justice. |
| 媒体类别 | 互动 |
| 长度 | |
| 联合创意总监 | Frederik Clarysse |
| 创意总监 | Arnaud Pitz |
| 创意总监 | Jan Dejonghev |
| 创意总监 | Sebastien De Valck |
| 摄影指导 | Virgil Leclercq |
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