| 标题 | Baby Home Seat |
| 广告公司 | Publicis Buenos Aires |
| 广告战役 | Baby Home Seat |
| 广告主 | Renault |
| 品牌 | Renault |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 汽车 |
| 剧情简介 | Baby home Seat, thought out by a creative team led by Fabio Mazia, is very easy to handle. They also developed an intuitive app, available for smartphones and tables, in which you can choose the sound, route, distance and interactions during the route. For example, curves to left and right, ups and downs. You can also select the countryside like mountains or city, weather (sun o rain) and control the time of that route in order to achieve “His/her dream's journey”. How is this possible? Inside the platform, there are two engines which provide the power to move the chair in two dimensions. A universal movement or cardan axis provides these two degrees of freedom of movement. Besides, this prototype designed by Renault's experts; has a micro controller type ARDUINO already pre-programmed with all logic and motion sequences that are connected to music and sounds reproduction module (mp3 type), and to a Bluetooth. “We always think ideas to our customers that achieve to change and improve people's life. According to our aim, we reach to this prototype, thinking in an idea to Renault's family car: Logan” said Fabio Mazia, General Creative Director – Publicis Buenos Aires. |
| 哲学 | According to this situation, Publicis Buenos Aires and Logan, Renault´s familiar car, created a solution in order to parents to have more hours to sleep and, also to fall asleep the baby; as in the car but at home: Baby Home Seat. For those who know that the back seat of the car is the best option, Publicis Buenos Aires and Renault designed this platform that imitates the car from any place from the house and adjusting to any baby seat |
| 问题 | Children come to change parent’s life. They modify their nights, they turn to be longer and more stressful than they expected. But it is really difficult to fall asleep a baby. Sometimes they do not want to fall sleep so, there is a “common” solution for parents: Go out, get in the car and drive over kilometres until the baby gets to sleep. |
| 媒体类别 | Product Design/Development |
| 长度 | |
| General Creative Director | Fabio Mazia |
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