标题 | Birthday |
广告公司 | McCann Zagreb |
广告战役 | Easier to Breathe - KRAS |
广告主 | KRAS |
品牌 | Bronhi |
Posted | 12月 2006 |
行业领域 | 巧克力,巧克力棒,糖果,口香糖 |
广告口号 | Easier to Breathe |
问题 | Bronhi is one of the most famous candies in Croatia. For last 20 years it has been positioned as candy that makes you breathe easily. Being an upgrade of the campaign made in the 80's and adresing a younger target (18-25 yo), the creative ideas ilustrate the consequences of a "superbreath" and its funny results. |
媒体类别 | 平面 |
市场 | 克罗地亚 |
创意总监 | Goran Bozic |
美术指导 | Kresimir Grancaric |
文案 | Igor Mladinovic |
创意总监 | Adrian Preda |