Igor Mladinovic
Creative Director at McCann Zagreb
Zagreb, 克罗地亚
标题Birthday
广告公司
广告战役 Easier to Breathe - KRAS
广告主 KRAS
品牌 Bronhi
Posted12月 2006
行业领域 巧克力,巧克力棒,糖果,口香糖
广告口号 Easier to Breathe
问题 Bronhi is one of the most famous candies in Croatia. For last 20 years it has been positioned as candy that makes you breathe easily. Being an upgrade of the campaign made in the 80's and adresing a younger target (18-25 yo), the creative ideas ilustrate the consequences of a "superbreath" and its funny results.
媒体类别 平面
市场 克罗地亚
创意总监
美术指导
文案
创意总监

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