| 哲学 | The Mitsubishi Pajero is the flagship SUV in the Mitsubishi range. Key to the launch was to raise the perception of quality whilst keeping true to the vehicles 4x4 heritage. The campaign concept utilised the strong front-on visual presence and extended the dual grille lines into the image, clearly placing the Pajero as at one, naturally, within the difficult terrain in which it sits. The campaign was conceived to use CGI photography, with location shots taken in Chile, Morocco and Wales. Simultaneously, the vehicle was scanned and a 3D model created, which was then seamlessly blended into the finished images. This is the first campaign created for Mitsubishi Motors Europe using this burgeoning new technology. |
