Sam McGarry
制片 at Arts & Sciences
London, 英国
标题Saboteur
广告公司
广告战役 Saboteur
广告主 MS Society of Australia
品牌 MS Australia
Posted6月 2007
产品 Multiple Sclerosis
行业领域 慈善机构、基金、志愿者
广告口号 Your body becomes your worst enemy.
剧情简介 In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why.
哲学 We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy.
问题 Most people don’t know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more.
媒体类别 影视
长度
美术指导
客户总监
音效设计公司
文案
创意总监
广告公司制片
剪辑师
客户总监
导演
制片

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