| 标题 | Women's Equality Party 'Purse' |
| 广告战役 | Vote Women's Equality Party |
| 广告主 | Women's Equality Party |
| 品牌 | Women's Equality Party |
| 首次发布日期 | 2017 / 4 |
| 行业领域 | 政党、政党候选人 |
| 剧情简介 | Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Mayoral elections on May 4th. As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool Candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties. Morton’s agenda prioritises the ending of domestic violence against women and redressing the imbalance of the gender pay gap. To encourage Liverpool inhabitants to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality. |
| 哲学 | Now has created a visually arresting outdoor campaign for the Women’s Equality Party, to support their candidate Tabitha Morton at the upcoming Liverpool Mayoral elections on May 4th. As part of the UK’s ‘Metro Mayor’ elections this year, WEP’s Liverpool Candidate is running against four male representatives of the Conservative, Lib Dem, Labour and Green parties. Morton’s agenda prioritises the ending of domestic violence against women and redressing the imbalance of the gender pay gap. To encourage Liverpool inhabitants to vote for Morton, Now’s outdoor creative highlights in a visceral way the uncomfortable truths affecting gender equality. |
| 媒体类别 | Digital Billboard/Poster |
| 执行创意总监 | Remco Graham |
| 美术指导 | Clint Harding |
| 文案 | Roger Morris |
| Chief Strategy Officer | Kate Waters |
| Planner | Emma Barry |
| Account Director | Samantha Vine |
| Agency Producer | Callum Furminger |
| Head of Design | Aaron Moss |