| 标题 | Do you suffer? 2 |
| 广告公司 | VillarRosàs |
| 广告战役 | Do you suffer? - Nike |
| 广告主 | Nike |
| 品牌 | Nike |
| Posted | 11月 2006 |
| 行业领域 | 运动服装 |
| 广告口号 | Do you suffer more when you run or when you don't go out for a run? |
| 剧情简介 | DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited... |
| 媒体类别 | 海报 |
| 市场 | 葡萄牙, 西班牙 |
| 客户主管 | Juan Badilla |
| 创意总监 | Fernando Codina |
| 文案 | Miguel Ángel Elizalde |
| 美术指导 | Javier Gracia |
| 客户总监 | Jordi Rosàs |
| 摄影师 | Carlos Spotorno |
| 执行创意总监 | Oriol Villar |
| 美术指导 | Marius Zorrilla |
| 制作公司 | SunnyDay |
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