Alessandra Sadock
Creative Director at Artplan, São Paulo
Rio de Janeiro, 巴西
标题Clothing Transition
广告公司
广告战役 Clothing Transition
广告主 Red Cross
品牌 Red Cross
首次发布日期 2018
行业领域 机构/公益组织/非盈利组织
剧情简介 Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
媒体类别 影视
长度
美术指导
美术指导
创意总监
创意总监
创意总监
文案
文案
Motion

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