| 标题 | Heart of Commerce |
| 广告公司 | McCann Worldgroup |
| 广告战役 | Heart of Commerce - MasterCard |
| 广告主 | Mastercard International |
| 品牌 | MasterCard Corporate |
| Posted | 10月 2006 |
| 产品 | Heart of Commerce Campaign |
| 行业领域 | 信用卡 |
| 剧情简介 | MasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 文案 | Robert Frost |
| Other | Joyce Thomas |
| Print Producer | Jacqueline Messina |
| Worldwide Account Director | Richard O'Leary |
| 美术指导 | Michele Raso |
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- 品牌:
- MasterCard Corporate
- 广告公司:
- McCann Worldgroup
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- 品牌:
- MasterCard Corporate
- 广告公司:
- McCann Worldgroup