标题 | Don't Die for Me: A Love Book Written By Men Who Abused Women |
广告公司 | Circus Grey |
广告战役 | Don't Die for Me |
广告主 | Vida Mujer |
品牌 | Vida Mujer |
首次发布日期 | 2015 / 5 |
行业领域 | 人权 |
剧情简介 | In the last six years 680 women have been murdered in Peru by their partners. To raise awareness about this delicate issue, Circus GREY and Vida Mujer, a peruvian NGO dedicated to women’s rights, have just released a book titled “No te mueras por mi” (Don´t die for me). The white side of the book features 25 apology letters, emails and text messages written by abusive men to their girlfriends and wives after episodes of domestic violence. Their apologies sound genuine and for a split second we believe them too. The black part of the book, however reveals the dark events that followed after these apologies were sent. Finally, the book gives you a parting message and a hot line to call for help. “If you are being abused don´t become another page in this book” |
媒体类别 | 案例研究 |
长度 | |
执行创意总监 | Juan Carlos Gómez de la Torre |
联合创意总监 | Emiliano Gonzalez De Pietri |
创意总监 | Charlie Tolmos |
创意总监 | Celso Zelaya |
文案 | Renato Martinez |
文案 | Alejandra Gomez De La Torre |
美术指导 | Tony Cruz |
美术指导 | Giancarlo Rodas |
Graphic Post Production | Manuel Moreno |
广告公司制片 | Renzo Merkt |
Project Coordination | Charo Malaga |
Project Coordinaton | Brenda Lack |
客户总监 | Andrea Corvetto |
摄影师 | Alex Freundt |
制作公司 | Rebecca |
导演 | Matias Gutierrez |
摄影指导 | Cesar Fajardo |
执行制片 | Alejandro Noriega |
制片 | Eduardo Guerra |
Production Assistant | Pamela Delgado |
音乐 | Sin Anestesia |