| 标题 | Seismograph |
| 广告公司 | BBDO Argentina |
| 广告战役 | Seismograph |
| 广告主 | Nike |
| 品牌 | Nike |
| 首次发布日期 | 2012 / 8 |
| 行业领域 | 户外运动与体育服装 |
| 剧情简介 | Nike and BBDO Argentina proved that Boca’s fans can shake any stadium The biggest myth in Argentine football surrounds the Bombonera (Boca Jr. stadium). They say it actually pulsates, generating fear and pressure that crumbles the strongest of rivals. Nike, Boca’s official sponsor, wanted to prove that Boca’s hardcore fans can really make even the sturdiest stadium move. The best way to prove it was to measure the stadium’s movement in the same way earthquakes are measured, on the Richter scale, by using a seismograph. The place chosen for this field experiment was Estadio del Bicentenario, a brand new impressive stadium, that was designed to resist seismic movements as it is located in San Juan, the “capital of the seismic movements” in Argentina, and one of the most studied areas by seismologists around the world. To measure the movement of the stadium we installed a digital seismograph that received transmissions from 4 accelerometer sensors placed strategically under the Boca’s fans stands. The objective was to measure the movements for the full duration of the final of Copa Argentina (Boca vs. Racing) and see the increases at key moments when Boca’s fans had reasons to react. |
| 媒体类别 | Ambient |
| 制作经理 | Rodrigo Elizalde |
| 执行制片 | Nicolas Ferrer |
| Head of Production | Pedro Saleh |
| 制作公司 | Saké Productions |
| 广告公司制片 | Rodrigo Lema |
| 广告公司制片 | Veronica Zeta |
| 美术指导 | Joaquin Campins |
| 文案 | Roberto Espino |
| Other | Alejandro Gowland |
| 执行创意总监 | Rodrigo Grau |
| 执行创意总监 | Ramiro Rodriguez Cohen |