Bronx Zoo - "Chelsea Market"

Deutsch NY

Deutsch NY New York, 美国

5298

标题	Chelsea Market
广告公司	Deutsch NY
广告战役	Don't Throw Them Away - Bronx Zoo
广告主	Wildlife Conservation Society
品牌	Bronx Zoo
Posted	4月 2009
行业领域	休闲公园、动物园及集市
剧情简介	April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials.
哲学	Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling.
问题	Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee.
媒体类别	促销与事件
首席创意官	Heh Assoc
集团创意总监	George Decker
集团创意总监	Morgan Carroll
文案	Emily Goldenberg
美术指导	Tim Hancock
广告公司执行制片	Laura Kirby
制片	Jeff Morgan
制片	Cohen Anderson
媒介总监	Vonda LePage
EVP, Director of Broadcast Production	Jim Frame
Artist	Jenna Rosenberg