标题 | Wildlife Microsite |
广告公司 | Grey Worldwide India (Pvt.) Limited. |
广告战役 | Incredible India |
广告主 | Ministry of Tourism India |
品牌 | Ministry of Tourism India |
Posted | 7月 2006 |
行业领域 | 目的地(国家与地点) |
剧情简介 | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
媒体类别 | 网站 |
创意总监 | Prathap Suthan |
美术指导 | Jayant Mathew |
美术指导 | Deepti Aurora Ahuja |
美术指导 | Archana Dhanda |
客户经理 | Ashutosh Khanna |
客户经理 | Naresh Gupta |
客户经理 | Sudhir Nair |
客户经理 | Satyajit Sen |
客户经理 | Ashutosh Sharma |
客户主任 | Amitabh Kant |
客户主任 | Leela Nandan |
插图画家 | Rohit Kathuria |
插图画家 | Shaibal Chatterjee |
Stock photography | Corbis |
Stock photography | Getty Images |