| 标题 | Green |
| 标题 (原始语言) | Verduras |
| 广告公司 | Grey G2 Madrid |
| 广告战役 | Fairy Your Tip to Save at Home - Procter & Gamble |
| 广告主 | Procter & Gamble |
| 品牌 | Fairy |
| Posted | 7月 2006 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 剧情简介 | SUMMARY Fairys challenge for growth started from an already high base of +40% value share in mature and highly competitive markets where private labels and discounters were consistently gaining ground. Consumers had to be convinced of Fairys value and credibility as a brand alternative even if they had to pay more. The results for Iberia exceeded business expectations, with volume share increasing by 3.2% and value share increasing by 4%. Today the brand growth continues with all key brand indicators rising, signalling that Fairy has gained real ground in consumers homes and minds. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Maria José Badolato |
| 美术指导 | Javier Garcia Maestro |
| 客户经理 | Almudena Gil |
| 导演 | Angeles Reinee |
| 摄影师 | Nestor Calvo |
| 客户主任 | Olav Silden |
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- 品牌:
- Fairy
- 广告公司:
- Grey G2 Madrid
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- 品牌:
- Fairy
- 广告公司:
- Grey G2 Madrid
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- 品牌:
- Fairy
- 广告公司:
- Grey G2 Madrid