| 标题 | Search Engine |
| 广告公司 | Bullpen Creative Advertising |
| 广告战役 | Dropping - Move |
| 广告主 | Move, Inc. |
| 品牌 | Move |
| Posted | 7月 2006 |
| 行业领域 | 房地产 |
| 广告口号 | Finding your next home just got a lot easier. |
| 剧情简介 | Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE. |
| 哲学 | We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible. |
| 问题 | Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer. They wanted us to try to get across as many benefits as possible, without being too confusing. |
| 结果 | TBD |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 美国 |
| 文案 | Jane Bogart |
| 剪辑师 | Lisa Cheek |
| 导演 | Greg Daniels |
| 执行创意总监 | Lisa Farris |
| 音效设计公司 | Paul Hurtubise |
| 制作公司制片 | Jeff Maier |
| 创意总监 | Ricky Mintz |
| 广告公司制片 | Dan O'Brien |
| 音乐 | Tom Seufert |
| 动画效果 | Crush |
| 后期制作 | Crush |
| 制作公司 | Freddy's Barn |
| 动画效果 | Solid |
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- 品牌:
- Move
- 广告公司:
- Bullpen Creative Advertising
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- 品牌:
- Move
- 广告公司:
- Bullpen Creative Advertising