| 标题 | Charles III – The Burger King |
| 广告公司 | Grabarz & Partner |
| 广告战役 | Charles III – The Burger King |
| 广告主 | Burger King |
| 品牌 | Burger King |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | During his state visit we made King Charles III our brand ambassador and testimonial.We offered him something he's been waiting for over 50 years: a royal crown. We redesigned our most important brand asset - our Burger King cardboard crown - intricately and in every detail, so that it resembled the real St Edwards crown. While the whole world watched the King's state visit, we handed out our crowns to waiting fans. Thanks to our unique design especially for this occasion, everyone loved to wear our crown which made great visuals for PR and Social Media. The grand finale: the handing over of the crown to the monarch. The moment when the king was offered the crown was captured by press and spread on numerous channels around the world and on social media. Burger King became a dominant part of the coverage and Charles became our brand ambassador. |
| 媒体类别 | 促销与事件 |
| 长度 | |
| 首席创意官 | Felix Fenz |
| Chief Strategy Officer | Bastian Goldschmidt |
| 执行创意总监 | Julijus Rebic |
| Client Services Director | Wolf Bockelmann |
| 客户总监 | Denise Ewald |
| Creative / Production | Axel Leyck |
| 创意总监 | Robin Seufert |
| 创意总监 | Nicolas Berg |
| 美术指导 | Nils Strothoff |
| 动作设计 | Johanna Fastenau |
| 动作设计 | Anindito Waskito |
| 摄影师 | Tim Schulz |
| Content Creator | Tim Schulz |
| 摄影师 | Tim Gänsler |
| Content Creator | Tim Gänsler |
| Creative Services Manager | Christoph Heller |
| Strategist | Jacoba Möser |
| Data | Vincent Wilmink |
| Data | Andrew Santos |
| 摄影师 | Jörg Carstensen |
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