| 哲学 | The automobile market is on a fast path to change. Every day more and more innovations are transforming the sector inclining it to electricity as a eco-friendlier and more efficient fuel alternative. This trend is responding to a new way of understanding mobility, a 180 degree that aims to transform the automobile market forever and change our way of enjoying driving. This is the context that inspired DDB Spain to create their latest campaign for the Audi e-tron, the first 100% electric car of the brand. The agency reimagined those revolutions that, as the electric mobility, changed the way we lived and understood our world. The French revolution, the Russian revolution, and the suffragette movement get electrified in these three prints ad campaign that showcases that Audi, a brand used to innovation, will be one of the main characters of the new electric revolution. |
