| 标题 | Standard Packs |
| 广告公司 | AMV BBDO |
| 广告战役 | Standard Packs |
| 广告主 | Cancer Research UK |
| 品牌 | Cancer Research UK |
| 首次发布日期 | 2013 / 11 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The films open on shocking images of children “smoking” cigarettes. A voiceover explains the lengths the tobacco industry goes to to recruit new, young smokers in three different countries. From what the viewer sees, each child looks as though they are in the country being discussed however a reveal shows that they are, in fact, in the UK. |
| 哲学 | The campaign aims to show the lengths that the tobacco industry goes to to recruit smokers around the world, showing that branded packaging is an impactful way to reach new, young smokers in the UK. It follows on from last year’s hard hitting film which showed the impact of packaging on children. |
| 问题 | Cancer Research UK and AMV BBDO are launching a campaign to raise awareness about the need for the government to legislate standard packaging across all tobacco products, and show key decision makers, including MPs, that the measure has public support. |
| 媒体类别 | 影视 |
| 长度 | |
| 音频后期制作 | Wave Studios |
| 广告经理 | Carolan Davidge |
| 文案 | Mark Fairbanks |
| 美术指导 | Thiago de Moraes |
| 客户企划 | Craig Mawdsley |
| 客户企划 | Katie Dallas |
| 客户企划 | Lilian Sor |
| 客户经理 | Helen Rae |
| 客户经理 | Emily Atkinson |
| 客户经理 | Lizzie Edwards |
| 广告公司制片 | Paul Goodwin |
| 媒介公司 | MediaCom |
| 媒介企划 | Lucy Mitchell |
| 制作公司 | HSI |
| 导演 | Rob Chiu |
| 制作公司制片 | Simon Monhemius |
| 后期制作 | The Mill London |
| 音频后期制作 | Dugal MacDiarmid |
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