| 标题 | HiLux In The Middle |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | HiLux In The Middle |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota Hilux |
| Posted | 10月 2023 |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 广告口号 | TOYOTA AUSTRALIA LAUNCHES NEW CAMPAIGN FOR HILUX SHOWCASING THE POWER OF AN UNBREAKABLE CONNECTION VIA SAATCHI & SAATCHI |
| 剧情简介 | In the humorous and oddly touching new Toyota Australia campaign ‘HiLux In The Middle’, Scoundrel director Tim Bullock collaborates with Saatchi & Saatchi Australia to showcase the enduring bond Toyota HiLux owners have with their truck. The film tells the story of a couple going through a separation who discover, despite the bumps in the road, that their unbreakable connection with their Toyota HiLux makes it difficult to stay apart. The campaign platform will be activated across key partnerships, out-of-home, broadcast, digital, radio, in-store and CRM. Says Vin Naidoo, Toyota Australia Chief Marketing Officer: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota HiLux, built up over 50 years and is certainly one we are very proud of.” Adds Steve Cochran, Chief Creative Officer, Saatchi & Saatchi: “There’s a hugely strong legacy of work for HiLux in Australia. The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.” |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Andrew Wearing |
| 广告经理 | Kylie Graham |
| 广告经理 | Brooke Butkiewicz |
| 广告经理 | Yaz Malcolm |
| 创意团队 | Jake Blood |
| 创意团队 | Hannah Payton |
| 创意团队 | Mac Wright |
| Head of Design | Tod Duke-Yonge |
| Chief Client Officer | Ben Court |
| Group Business Director | Zoe Kypros |
| 制作公司 | Scoundrel |
| 导演 | Tim Bullock |
| 执行制片 | Adrian Shapiro |
| 执行制片 | Kate Gooden |
| 制片 | Claire Kelly |
| 摄影指导 | Shelly Farthing |
| Casting | i4casting |
| 剪辑师 | Adam Wills |
| 后期制作 | Adam Wills |
| Colorist | Edel Rafferty |
| Sound Designer | Simon Kane |
| 音效设计公司 | MassiveMusic Amsterdam |
| 首席创意官 | Steve Cochran |
| 创意总监 | Piero Ruzzene |
| 创意总监 | Kerem Sekerci |
| Head of Production | Michael Demosthenous |
| Integrated Producer | Esta Lau |
| Integrated Producer | Holly De Roy |
| Strategy Director | Alex Speakman |
| Strategy Director | Joe Heath |
| Music Supervision | Michael Szumowski |
| Music Supervision | Big Sync Music |
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