| 标题 | Bags |
| 广告公司 | J. Walter Thompson Brazil |
| 广告战役 | Superformula to Fight Cancer |
| 广告主 | Hospital A.C.Camargo Cancer Center |
| 品牌 | Hospital A.C.Camargo Cancer Center |
| Posted | 6月 2013 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment: |
| 问题 | Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. |
| 结果 | An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains. |
| 媒体类别 | Packaging, Branding & Design |
| 长度 | |
| 首席创意官 | Ricardo John |
| 美术总监 | Fabio Simoes |
| 创意总监 | Hernán Rebaldería |
| 创意总监 | Santiago Dulce |
| 美术指导 | Guilherme Sakosigue |
| 文案 | Fabio Ozorio |
| 客户经理 | Luciana Rodrigues |
| 客户经理 | Yves Rodrigues |
| 客户企划 | Fernand Alphen |
| 客户企划 | Isabella Mulholland |
| 客户企划 | Stella Pirani |
| 媒介企划 | Aline Moda |
| 媒介企划 | João Dabbur |
| 媒介企划 | Andrez Sanchez |
| 客户主任 | Adriana Seixas Braga |
| 客户主任 | Luciana Del Nero |
| Art Buyer | Paula Ferrari |
| Graphics | Flavio Schaefer |
| Graphics | Flavio Colella |
| 制作公司 | Vetorzero |
| 执行制片 | Eliza Flores |
| 导演 | Andre Sernaglia |
| 导演 | Marcelo Fahd |
| 插图 | Marcelo Fahd |
| 插图 | Felipe Kimio |
| 插图 | Fernando Ricciopo |
| 动画 | Fernando Ricciopo |
| 后期制作 | Fernando Ricciopo |
| 后期制作 | Marcelo Akira |
| 导演 | Gualter Pupo |
| 剪辑师 | Ricardo Mehedff |
| 音效制作 | Shuffle |
| Advertiser's Supervisor | Irlau Machado Filho |
| 制作公司 | Hungry Man |
| 后期制作 | Hungry Man |
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