标题 | Model |
标题 (原始语言) | Modelo |
广告公司 | BBDO Argentina |
广告战役 | Pressure - Lays |
广告主 | PepsiCo Inc. |
品牌 | Lay's |
首次发布日期 | 2006 / 8 |
产品 | Aired Lay's |
行业领域 | 鸡尾酒点心 |
广告口号 | Lighter, drier and less fat. |
剧情简介 | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
哲学 | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
问题 | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
媒体类别 | 电视 |
长度 | |
市场 | 阿根廷 |
创意总监 | Pablo Travieso |
文案 | Pablo Travieso |
客户主管 | Alejandro Gowland |
导演 | Alvaro Hernandez |
制作公司制片 | Jacqueline Lijtensten |
摄影指导 | Nicolas Trovato |
创意总监 | Gonzalo Vecino |
美术指导 | Gonzalo Vecino |
广告公司制片 | Veronica Zeta |
广告公司制片 | Loli García |
客户总监 | Nicolás Pimentel |