| 标题 | Fry Lights |
| 广告公司 | Leo Burnett Chicago |
| 广告战役 | Fry Lights |
| 广告主 | MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana) |
| 品牌 | McDonald's |
| Posted | 11月 2011 |
| 行业领域 | 食品 |
| 剧情简介 | Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away. |
| 媒体类别 | Billboard |
| 剪辑师 | Nikki Vapensky |
| 导演 | Kenny Herzog |
| Talent/Actors | Jeff Cowie |
| 制作经理 | Gretchen Hernandez |
| 制片 | Samantha Howes |
| 执行制片 | Bridget Rose |
| 执行制片 | Denis Giroux |
| 文案 | Jason Curry |
| 美术指导 | Tim Ratchford |
| 创意总监 | Brian Shembeda |
| 创意总监 | Avery Gross |
| 执行创意总监 | John Montgomery |
| 首席创意官 | Susan Credle |
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